Month: September 2016

How to build products that Hooks your users

Recently I read a book called “Hooked: How to Build Habit-Forming Products” written by Nir Eyal. It changed the way I used to look at product design and development. The basic principles explained in the book were at the core of almost all successful consumer applications I use daily. I understood why Facebook, Whatsapp and Instagram was such an important part …