Recently I read a book called “Hooked: How to Build Habit-Forming Products” written by Nir Eyal. It changed the way I used to look at product design and development. The basic principles explained in the book were at the core of almost all successful consumer applications I use daily. I understood why Facebook, Whatsapp and Instagram was such an important part […]
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Parkinson’s law on productivity
Parkinson’s law states that work expands to fill the time available to complete it . Can you think back to the fifth grade when the teacher gave you three months to complete your report? You probably could have done that in a week but instead you waited till the last day and were trying to […]
The Strange Bystander effect
Human psychology is a fascinating subject especially when it comes to strange behaviors that we show sometimes. Take for instance the Bystander effect. Suppose you are in a crowded place and you meet with an accident, in that emergency situation you would expect more number of people to come to help you but countless experiments […]
The Paradox of choice
How often have you been in a situation wherein you had to choose one option among too many? Lets go to a hand bag showroom and try to pick a bag. The purpose of a hand-bag is quite simple which come in various shapes, colors, sizes, prices, brands, and types. When you get into the showroom […]
Cognitive dissonance in simple terms
Cognitive dissonance is a psychological term which describes the uncomfortable tension that results from having two conflicting thoughts at the same time, or from engaging in behavior that conflicts with one’s beliefs. It is also a description of the behaviors that allow you to override such dissonance. A very simple example of this involves the […]